Post by shuklarani41423 on Nov 9, 2024 5:15:09 GMT
One of the most effective tools for attracting traffic is considered to be organic search. In order to make your site visible to users in the search engine, you need to determine what is interesting to your target audience and how exactly these people search for information. Collecting a semantic core will help you cope with this task.
What is a semantic core?
The semantic core (SC) is a set of keywords and phrases that characterize the site and its purpose. Any page of the site must have a semantic core. Together they make up a large SC of one resource.
A key query is the words that people type into a search engine to find information online. “Key” is phrases from the semantic core that promote resources to the first pages of search.
Let's look at an example: there is an educational platform that on page seo service contains useful materials. Let's list the main sections - "educational projects", "online courses", "tests", "competencies". These are key queries that together make up the semantic core.
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How to collect a semantic core
Let's imagine that there is no educational platform yet, they are only going to develop it. What steps need to be taken:
Analyze people's search queries and collect a semantic core for all pages of the future platform. Key queries are searched in Wordstat.
Cluster queries by product pages and categories. That is, divide queries by topics so that the information on the pages does not overlap. It may happen that the same course will be mentioned twice on different pages. Consequently, these pages will compete with each other. The Internet resource will work better if it is created for user queries. And it will also be much easier to study the analytics of the site if the pages are selected for their "keys".
Develop a site map and indicate key queries in the structure.
Here's another important tip from our SEO specialist Sergey Sergeev .
"You shouldn't promote two different query clusters together on one page, for example, "online course on time management" together with "time management test". Each page of the site should be promoted only by a specific (one) query cluster. That is, if we are talking about an online course, then this is one cluster and one page. If we are talking about a test, then this is a completely different cluster and page.
Each page of the site must correspond to a specific user intent. If you place different clusters on one page, search engines will not be able to determine the intent of the page, which means that the positions will not grow. The main rule: 1 page = 1 cluster.
How can you check this? You need to go to the search results and look at the search results for each of the queries. As a rule, for an online course, the results will include sites offering to master skills. In the case of a test, the results will include platforms where you can take the test.
It is also necessary to look at the type of request — commercial or informational. These requests also cannot be led to one page. For example, we have requests related to "online course on time management". When collecting semantics, it is necessary to determine for which page the semantic core is being compiled. If for selling the course, then the requests must be commercial. You can also check by entering a specific request into the search results and seeing how many commercial sites there are in it and whether there are any at all.
If there are only articles in the search results, then the request is considered informational and cannot be used for a commercial page. Here again, the rule applies that the page intent must clearly correspond to a specific cluster, taking into account commercialization.
There are situations when the results are mixed, then you need to start from what types of pages are more in the results - commercial or informational. Each project is individual, and it is important to test different options."
To create a website, you also need to study your target audience and build a customer journey map. Our free online course “ Service Design ” will help you with this.
What is a semantic core?
The semantic core (SC) is a set of keywords and phrases that characterize the site and its purpose. Any page of the site must have a semantic core. Together they make up a large SC of one resource.
A key query is the words that people type into a search engine to find information online. “Key” is phrases from the semantic core that promote resources to the first pages of search.
Let's look at an example: there is an educational platform that on page seo service contains useful materials. Let's list the main sections - "educational projects", "online courses", "tests", "competencies". These are key queries that together make up the semantic core.
Take online courses for free
and discover new opportunities
Start studying
How to collect a semantic core
Let's imagine that there is no educational platform yet, they are only going to develop it. What steps need to be taken:
Analyze people's search queries and collect a semantic core for all pages of the future platform. Key queries are searched in Wordstat.
Cluster queries by product pages and categories. That is, divide queries by topics so that the information on the pages does not overlap. It may happen that the same course will be mentioned twice on different pages. Consequently, these pages will compete with each other. The Internet resource will work better if it is created for user queries. And it will also be much easier to study the analytics of the site if the pages are selected for their "keys".
Develop a site map and indicate key queries in the structure.
Here's another important tip from our SEO specialist Sergey Sergeev .
"You shouldn't promote two different query clusters together on one page, for example, "online course on time management" together with "time management test". Each page of the site should be promoted only by a specific (one) query cluster. That is, if we are talking about an online course, then this is one cluster and one page. If we are talking about a test, then this is a completely different cluster and page.
Each page of the site must correspond to a specific user intent. If you place different clusters on one page, search engines will not be able to determine the intent of the page, which means that the positions will not grow. The main rule: 1 page = 1 cluster.
How can you check this? You need to go to the search results and look at the search results for each of the queries. As a rule, for an online course, the results will include sites offering to master skills. In the case of a test, the results will include platforms where you can take the test.
It is also necessary to look at the type of request — commercial or informational. These requests also cannot be led to one page. For example, we have requests related to "online course on time management". When collecting semantics, it is necessary to determine for which page the semantic core is being compiled. If for selling the course, then the requests must be commercial. You can also check by entering a specific request into the search results and seeing how many commercial sites there are in it and whether there are any at all.
If there are only articles in the search results, then the request is considered informational and cannot be used for a commercial page. Here again, the rule applies that the page intent must clearly correspond to a specific cluster, taking into account commercialization.
There are situations when the results are mixed, then you need to start from what types of pages are more in the results - commercial or informational. Each project is individual, and it is important to test different options."
To create a website, you also need to study your target audience and build a customer journey map. Our free online course “ Service Design ” will help you with this.