Post by monirul44 on May 19, 2024 11:02:51 GMT
The position closest to users pushes back all aspects of business operations, allowing business operations to be regulated by the market and finding more specific space for brands to penetrate. The "grass planting" that connects brands and effects has become a powerful tool for marketing. More and more companies, in addition to branding and effects, set separate "grass planting" budgets to deal with new business operating pain points in today's environment.
Regarding the Guadeloupe Email List current business pain points, the perspectives of brands and consulting agencies bring two representative perspectives. Mr. Shen Ling of BeBeBus put forward the concept of "quality-price ratio". chain capabilities and the improvement of shopping convenience, the difference in product use value has become smaller, and users have taken emotional value, social value, etc. into consideration. Users are paying more and more attention to "quality-price ratio." Brands have shifted from competition in "price-performance ratio" to competition in "quality-price ratio." The breakthrough point lies in strengthening their rich and diversified product values and providing users with a high-quality consumption experience. rather than pure price competition.
On the other hand, if a company fails to see users' demand for good products and only blindly reduces prices, the company itself will only fall into competition on the price side and lose a core competitiveness, making it difficult to maintain long-term business success. Break through the competition. On the product side, consumers’ demand for good products always exists; on the brand side, brands leverage consumers’ cognitive links and require more dimensional supplements. Dr. Cao Hu of Kotler discovered in the process of serving brands that a common business pain point today is: "High brand awareness no longer equals high brand value." Many brands have high visibility and reputation, but they cannot It brings direct consumption conversion. From "brand" to "consumption", deeper brand integration and more accurate brand mind-building are required. This is the promised land of "planting grass". "Planting grass" is the third marketing paradigm besides brand and effect, and it is also the connector between the two. Marketing's shift to "planting grass" actually means a shift to a business philosophy of product-efficiency synergy.
Regarding the Guadeloupe Email List current business pain points, the perspectives of brands and consulting agencies bring two representative perspectives. Mr. Shen Ling of BeBeBus put forward the concept of "quality-price ratio". chain capabilities and the improvement of shopping convenience, the difference in product use value has become smaller, and users have taken emotional value, social value, etc. into consideration. Users are paying more and more attention to "quality-price ratio." Brands have shifted from competition in "price-performance ratio" to competition in "quality-price ratio." The breakthrough point lies in strengthening their rich and diversified product values and providing users with a high-quality consumption experience. rather than pure price competition.
On the other hand, if a company fails to see users' demand for good products and only blindly reduces prices, the company itself will only fall into competition on the price side and lose a core competitiveness, making it difficult to maintain long-term business success. Break through the competition. On the product side, consumers’ demand for good products always exists; on the brand side, brands leverage consumers’ cognitive links and require more dimensional supplements. Dr. Cao Hu of Kotler discovered in the process of serving brands that a common business pain point today is: "High brand awareness no longer equals high brand value." Many brands have high visibility and reputation, but they cannot It brings direct consumption conversion. From "brand" to "consumption", deeper brand integration and more accurate brand mind-building are required. This is the promised land of "planting grass". "Planting grass" is the third marketing paradigm besides brand and effect, and it is also the connector between the two. Marketing's shift to "planting grass" actually means a shift to a business philosophy of product-efficiency synergy.