Post by account_disabled on Mar 5, 2024 8:59:54 GMT
These brands want to have total power and control . They seek success and aim to create a prosperous life . They are responsible , authoritative brands and seen as a model of rigor and to be imitated. Examples: Microsoft Mercedes Benz Rolex Archetypes the sovereign Creator (The creator) The creators (also called builders) want to innovate . They are anti-conformist archetypes by nature and have as their objective the construction of a world according to their personal attitude. A brand that harks back to the creator archetype wants to impact the creativity of its consumers by selling them a world of possibilities. Examples: Lego Adobe Pandora Archetypes the creator Innocent (The innocent) Following the archetypal philosophy of innocence , we want a brand that sees the good in everything that surrounds it and tries, at the same time, to transmit it to the outside.
They are those brands that try to make their consumers feel safe and beautiful if they choose their product or service. Examples: Wii Where Coca Cola Archetype the innocent Sage (the sage) The wise man is the one who wants to understand the world around him. They are archetypes always searching for the truth and I am aware that he will never know enough. In fact, their ultimate goal is to understand everything . The brands that identify with this archetype have an open soul and are always willing to understand others , at the same time they try to help those who interface with their products and services. Examples: BBC Google CNN Archetypes the essay Explorer (the Explorer) They are those brands that want to travel and visit the whole world . This archetype wants to live as many experiences as possible and tell them to the outside world. A brand that shares this personality also wants to give its customers the chance to escape . As a result, the ads are made in magical, distant locations that Belgium Phone Number give people the feeling of having an escape. Examples: The North Face Jeeps Red Bull Archetypes the explorer Hero (the Hero) Heroes are courageous , exude strength and power , create innovation , and have a powerful impact on the world.
The brands that express this personality fight injustice and also bring with them consumers who have the courage and strength to take risks. Examples: Blue panache Nike Snickers the hero brand archetype Mago (the Magician) These brands promise their consumers to make any of their dreams come true. It is obvious that technology brands in particular use this archetype to communicate their supernatural powers. They try to offer simple solutions to everyday problems. They want to create something special and transform the world through innovation . They are charismatic brands with a deep imagination . They also tend to be visionary. Examples: Star Wars Apple Absolute vodka Archetypes the magician Rebel (the Outlaw) We cater, in particular, to those who like to break the rules. Rebel brands love to be feared and admired at the same time. They are aimed at an outsider and non-conformist audience who does not like to follow the rules. They use very strong, at times aggressive, communication. Examples:
They are those brands that try to make their consumers feel safe and beautiful if they choose their product or service. Examples: Wii Where Coca Cola Archetype the innocent Sage (the sage) The wise man is the one who wants to understand the world around him. They are archetypes always searching for the truth and I am aware that he will never know enough. In fact, their ultimate goal is to understand everything . The brands that identify with this archetype have an open soul and are always willing to understand others , at the same time they try to help those who interface with their products and services. Examples: BBC Google CNN Archetypes the essay Explorer (the Explorer) They are those brands that want to travel and visit the whole world . This archetype wants to live as many experiences as possible and tell them to the outside world. A brand that shares this personality also wants to give its customers the chance to escape . As a result, the ads are made in magical, distant locations that Belgium Phone Number give people the feeling of having an escape. Examples: The North Face Jeeps Red Bull Archetypes the explorer Hero (the Hero) Heroes are courageous , exude strength and power , create innovation , and have a powerful impact on the world.
The brands that express this personality fight injustice and also bring with them consumers who have the courage and strength to take risks. Examples: Blue panache Nike Snickers the hero brand archetype Mago (the Magician) These brands promise their consumers to make any of their dreams come true. It is obvious that technology brands in particular use this archetype to communicate their supernatural powers. They try to offer simple solutions to everyday problems. They want to create something special and transform the world through innovation . They are charismatic brands with a deep imagination . They also tend to be visionary. Examples: Star Wars Apple Absolute vodka Archetypes the magician Rebel (the Outlaw) We cater, in particular, to those who like to break the rules. Rebel brands love to be feared and admired at the same time. They are aimed at an outsider and non-conformist audience who does not like to follow the rules. They use very strong, at times aggressive, communication. Examples: