Post by account_disabled on Mar 5, 2024 3:40:25 GMT
There are many questions. Why rely on a communication agency ? How is it changing, how is it evolving? How important are marketing and communication What is the difference between them? Why digitize processes? Putting them both in the same sentence, there is always that temptation to give greater importance to one (marketing) rather than the other (communication). In fact, they are both fundamental to a go-to-market strategy. Communication agency: what are marketing and communication? While when we talk about marketing we are defining that set of actions that have the objective of positioning a product on the market (the famous 4 "Ps", Product, Price, Placement and Promotion), we consider communication as a business tool , which serves to generate new customers and new turnover.
Or at least this is the type of communication Hong Kong Telegram Number Data we do in OFG. Consequently, the concept of creativity also changes, more aligned with marketing and business objectives and more pervasive in the communication ecosystem : not only campaigns but also tools, processes and methods can be creative. In fact, the final objective of even the simplest communications should be to generate new business: new contacts through lead generation and inbound marketing actions , new turnover through the wise management of other levers in addition to marketing, such as sales or post sale. Ok, let's draw the lines. Is the communication agency also a marketing agency ? Ours, OFG, is . Not only that, as we will see shortly we have skills that extend across the entire demand chain.
What do I mean by demand chain? Everything needed to generate and spread the value created by the company. OFG, therefore, is a complex system, constantly changing: the market changes, customers become empowered buyers because they have an unparalleled amount of information in the pre-purchase phase, the touchpoints grow from one month to the next. How do companies behave? From what we can see, there are 3 different reactions: companies that adapt. As mentioned, change is not easy but those who adapt first have a greater chance of success. companies that don't adapt. Some people don't need it (at least now), some people don't know if and how to proceed. This could be a problem for the future. companies that ignore the new situation.
Or at least this is the type of communication Hong Kong Telegram Number Data we do in OFG. Consequently, the concept of creativity also changes, more aligned with marketing and business objectives and more pervasive in the communication ecosystem : not only campaigns but also tools, processes and methods can be creative. In fact, the final objective of even the simplest communications should be to generate new business: new contacts through lead generation and inbound marketing actions , new turnover through the wise management of other levers in addition to marketing, such as sales or post sale. Ok, let's draw the lines. Is the communication agency also a marketing agency ? Ours, OFG, is . Not only that, as we will see shortly we have skills that extend across the entire demand chain.
What do I mean by demand chain? Everything needed to generate and spread the value created by the company. OFG, therefore, is a complex system, constantly changing: the market changes, customers become empowered buyers because they have an unparalleled amount of information in the pre-purchase phase, the touchpoints grow from one month to the next. How do companies behave? From what we can see, there are 3 different reactions: companies that adapt. As mentioned, change is not easy but those who adapt first have a greater chance of success. companies that don't adapt. Some people don't need it (at least now), some people don't know if and how to proceed. This could be a problem for the future. companies that ignore the new situation.