Post by maviyasorkar888 on Feb 25, 2024 4:42:20 GMT
The previous article we talked a little about the reasons why it makes sense to implement a digital menu in your restaurant. You can read about the subject by clicking here . Today, you will discover how to choose the ideal menu for your business! What will you read in this article? Ideal menu: which menu to choose for your business? goal Type and size of operation Target Audience Operation logistics Budget Maintenance Competition assessment Download the ebook Ideal menu: which menu to choose for your business? Before implementing a digital menu, it is essential to carry out a detailed analysis of your restaurant's specific needs. Here are some key points to consider: goal The first point to consider is the objective of implementing the digital menu. If the main goal is just to digitize the menu so you can change prices more quickly and reduce printing costs, a preview menu may be enough.
However, if you are looking to increase average customer consumption by around 15%, optimize the team of attendants by around a third and also improve the experience and speed of service, a digital menu with ordering options (smartphones, tablets or totems) would be more suitable. Type and size of operation The type of Job Function Email List restaurant and size of your operation can influence which digital menu format is best suited. A restaurant with counter service can benefit from a self-service totem, while restaurants with table service with a turnover above R$30 thousand per month can consider investing in tablets, since they have a greater flow of customers and the Implementing this type of technology can optimize the customer experience and operation efficiency. Target Audience Knowing your audience is crucial. Younger, tech-savvy customers may be more open to interacting with digital menus.
The other hand, older clients may prefer more traditional methods or will require more upfront time from staff to explain how the new system works. Operation logistics How does the digital menu fit into your current operation? If you choose a totem, for example, you need a strategic space that may need an energy point. In the case of tablets on tables, it is necessary to understand whether they will be fixed to the table or released, which may vary depending on the operation. Additionally, a Wi-Fi network is required to support high peaks in usage. However, these are points that the company implementing the solution can help with. Budget Digital menus can require an initial investment, so it's important to consider your budget. However, it is worth noting that they can bring significant returns in the long term, in the form of operational efficiency and increased sales. Maintenance Also consider technology maintenance. Who will be responsible for updating the menu and ensuring technology is working correctly? Making sure you have a plan for this is crucial.