Post by yamanhosen159 on Feb 20, 2024 5:37:04 GMT
What business does not use Google Adwords? Every business that wants to sell uses this Google tool, but one of the business models that works best with this type of strategies are online stores. Today our expert and certified in Google Adwords; Lucía Jiménez gives us some tips to perfectly manage AdWords campaigns for e-commerce : Tips for Creating Adwords Campaign for online stores Choosing the type of campaign depending on the objectives : The first thing we must know is what type of campaign or combination of campaigns we are going to use, this depends on the final objective we have.
In the case of carrying out campaigns for an ecommerce (with the objective of online sales), we recommend these 3 types: Search Network, Display and Google Shopping (depending on the product we sell, but it is best to work by trial and error, doing tests with all types of campaigns and stay Panama mobile number list with the ones that give the best results). Know the public : It is necessary to know the public that buys our products online, we must define our buyer persona(s), their tastes, purchasing habits, the device they use in the purchasing process... We have to know everything about them to do a perfect campaign and improve ROI. * Recommendation : We must take the device used into account, since if our website is not responsive we will have a fairly high bounce rate.
Creation of Landing Page : The landing page of SEM campaigns is a very important point. It is very common to use the home page as a landing page, but we recommend creating a responsive landing page, maximizing user search and increasing the conversion rate. AdWords campaign creation Once we have all the data it is time to create the campaign, and to do this we show some tricks to optimize each type to the maximum: Search campaigns : The first thing we must do when creating a search network campaign is to study which keywords are best for our business. In order to carry out this study, we used tools such as KeyWord Planner , SemRush and Google Trends . When we have already chosen all the words, they must be grouped semantically to create specific ad groups. We must use word agreement and add negative words (words that can cause us to lose budget unnecessarily and for which we do not want to position ourselves).
In the case of carrying out campaigns for an ecommerce (with the objective of online sales), we recommend these 3 types: Search Network, Display and Google Shopping (depending on the product we sell, but it is best to work by trial and error, doing tests with all types of campaigns and stay Panama mobile number list with the ones that give the best results). Know the public : It is necessary to know the public that buys our products online, we must define our buyer persona(s), their tastes, purchasing habits, the device they use in the purchasing process... We have to know everything about them to do a perfect campaign and improve ROI. * Recommendation : We must take the device used into account, since if our website is not responsive we will have a fairly high bounce rate.
Creation of Landing Page : The landing page of SEM campaigns is a very important point. It is very common to use the home page as a landing page, but we recommend creating a responsive landing page, maximizing user search and increasing the conversion rate. AdWords campaign creation Once we have all the data it is time to create the campaign, and to do this we show some tricks to optimize each type to the maximum: Search campaigns : The first thing we must do when creating a search network campaign is to study which keywords are best for our business. In order to carry out this study, we used tools such as KeyWord Planner , SemRush and Google Trends . When we have already chosen all the words, they must be grouped semantically to create specific ad groups. We must use word agreement and add negative words (words that can cause us to lose budget unnecessarily and for which we do not want to position ourselves).