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Post by account_disabled on Nov 26, 2023 10:38:33 GMT
This is the phase of showing the benefits of your product or service and how people can apply it. Create content that generates a sense of urgency and makes people interested enough to take action and move on to the next step. 3. Consideration of the solution In the consideration stage, of your company and your competitors. He is already considering products and services. Therefore, you need to show that your solution is the most efficient and best on the market. Clarification of doubts and content with breakdowns of objections are some of the options for this phase. If you have already maintained a relationship with the customer Middle East Mobile Number List in the previous stages, consideration for your product and service may be greater. 4. Purchase decision At the end of the shopping journey, the person decides to purchase, but needs an incentive to close the deal. Using social proof and real reviews that show the differences and benefits of your products are great strategies for convincing that your product is the best choice. At this stage, your sales team may already be in contact with the lead. Offering discounts, special conditions and even free trials can lead the prospect to make a purchase. Read also: How to sell more by integrating the Marketing and Sales team . The purchasing journey in marketing automation is not always linear In a marketing automation purchasing journey, it is important to highlight that the user can skip steps or even enter in the middle of the shopping journey, but as a rule, these are the stages that consumers go through before making a decision.
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