Post by account_disabled on Oct 23, 2023 7:23:18 GMT
“We're keeping an eye on the ways that marketers can and should supercharge their marketing messaging by capitalizing on customer experience. So many B2B brands offer amazing resources, on-boarding, training, and/or community for their clients, and these are often ‘hidden benefits’ of working with them. Using these experience touchpoints as planks for your digital marketing is a way to both differentiate and also to showcase company ethos.” — Zontee Hou.
Capitalizing on the Top B2B Marketing Phone Number List Trends for 2022Here’s how top experts and influencers in B2B marketing recommend their peers adjust strategies to capitalize on these trends in the months ahead.Support the Growing Entrepreneurial SpiritThe pandemic woke a lot of people up from their mundane 9 to 5 jobs, and my prediction is that a record number of employees will quit by 2022. Any B2B marketing trend that focuses on targeting this group of solopreneurs will win big.“There's so much new tech available that B2B marketers are getting FOMO: from social audio to NFTs to virtual reality, should we try them all? No. Allocate a fixed portion of your time and resources to evaluate new tech. The winners in 2022, though, will be those who stick to the basics: deeply understand your audience and give them things they didn't know they needed (but do need).” — Dennis Shiao
“One of the bigger B2B marketing trends of 2022 will be machine learning augmentation of data, especially in CRM, marketing automation, and web analytics. As privacy restrictions get ever tighter, we will need to rely more and more on first-party data and inferred data to generate leads and close deals. The power of machine learning and AI will allow marketers to continue being effective even with less data to work with, for those businesses who take advantage of the technology and have a robust, clean data foundation to build on. For those who do not, they will find themselves at a nearly insurmountable disadvantage; customers will provide less data and competitors will be more nimble with the data they've already stockpiled.” — Christopher Penn.
Capitalizing on the Top B2B Marketing Phone Number List Trends for 2022Here’s how top experts and influencers in B2B marketing recommend their peers adjust strategies to capitalize on these trends in the months ahead.Support the Growing Entrepreneurial SpiritThe pandemic woke a lot of people up from their mundane 9 to 5 jobs, and my prediction is that a record number of employees will quit by 2022. Any B2B marketing trend that focuses on targeting this group of solopreneurs will win big.“There's so much new tech available that B2B marketers are getting FOMO: from social audio to NFTs to virtual reality, should we try them all? No. Allocate a fixed portion of your time and resources to evaluate new tech. The winners in 2022, though, will be those who stick to the basics: deeply understand your audience and give them things they didn't know they needed (but do need).” — Dennis Shiao
“One of the bigger B2B marketing trends of 2022 will be machine learning augmentation of data, especially in CRM, marketing automation, and web analytics. As privacy restrictions get ever tighter, we will need to rely more and more on first-party data and inferred data to generate leads and close deals. The power of machine learning and AI will allow marketers to continue being effective even with less data to work with, for those businesses who take advantage of the technology and have a robust, clean data foundation to build on. For those who do not, they will find themselves at a nearly insurmountable disadvantage; customers will provide less data and competitors will be more nimble with the data they've already stockpiled.” — Christopher Penn.